Interviewing the interviewer

What does “no comment” really mean? Why do businesses need to engage with media? And what’s the difference between a news story and PR?
Mediapro Journalist Trainer Maria Veronese is a regular face on local BBC news. She discusses what reporters need to make a news story, with Larking Gowen Partner Ian Fitch, ‘breaking into’ Norwich Airport and the impact tough stories can have on the journalist. This is a behind the scenes look at radio and TV news, and the important role its played during lockdown. Listen here Maria Veronese on Interview Technique