Technology is playing an ever changing role in the way news is gathered and produced. Maximising output, across all outlets, is part of the news evolution. Gone are the days of defined newspaper, radio and TV journalist roles. Everyone now is effectively an eyewitness/newsgatherer with good quality cameras and microphones in their pockets.
Today’s reporters are expected to file for online, radio and TV as they cover a story. So when you speak to a local reporter, even for the most benign story, you need to be prepared for it attracting wide ranging coverage. An exclusive regional story by Mediapro trainer Maria Veronese is an example of how a local TV news story was also shared online, on radio and the national news…
