Been called by a journalist? Here’s Mediapro’s quick reference top tips…
- Have one or two clear messages and stick to them. Remember your quote or soundbite is the gold amongst the rubble of complicated accounts of events. Keep clear from using long lists and unnecessary facts and figures. Stay on message. Be punchy and interesting.
- Don’t assume prior knowledge. Avoid technical terms and industry jargon when you are speaking to main stream news outlets.
- Prepare solid facts in advance and cite real events or examples. Do not make unverifiable claims. Avoid saying ‘no comment’ or putting down your competitors. Everyone loves a brief relevant anecdote….remember the gold amongst the rubble.
If you’re likely to do more newspaper, on-line, radio or television interviews, some good quality practical training will help hone your skills. For now though, with a journalist waiting for you to call back, stick to our top tips and enjoy your interview! For more help and advice feel free to contact us here