Act quickly

How to Write a Dynamic Press Release Workshop

A couple of spaces are available on our next Press Release Workshop.  It’s being held on the 21st July at Broadland Council.  To book, go to www.broadland.gov.uk/trainingcourses  or contact the council’s Business Support Officers Louise Carroll or Jacqui Raines on 01603 430449.

Learn how to confidently write press releases that will be taken seriously by news reporters. 

This workshop is run by Mediapro’s current and experienced reporters who often have to decide whether to follow up or bin dozens of press releases.  Find out why they prefer to deal with you direct rather than via a PR agency.

If you’ve got positive, genuine news that you want newspaper, radio and television reporters to know about, this is the course for you.

Duration:  One-day course.

Equipment:  No equipment is necessary, pens and paper are supplied.  However, if you have a laptop and prefer typing directly into it, please feel free to bring it along.

It’s important that you come armed with a couple of strong story ideas that can be used as a basis for your draft press release/s.  It’s also helpful if you can bring anything that illustrates what your business does, for example:  product samples, leaflets, photos and/or newspaper clippings.

Lunch provided:  A £2.50 lunch voucher will be available to spend in the council’s restaurant.  Refreshments are available throughout the day.

Course Content:

  • What makes a news story.
  • How today’s reporters gather news.
  • The importance of understanding how press, radio and TV newsrooms work (including internet output) and their deadlines.
  • Press Release top tips, do’s and don’ts, page layout.
  • Creative quotes and clever photo ideas.
  • Follow up – how to increase the chances of your press releases being used.
  • What you can do to avoid being misquoted.
  • How to establish a positive ongoing rapport with reporters.
  • Handling a crisis and when to issue statements.
  • Drafting your own press release/s.
  • Preparing for press and radio interviews (optional).
  • Conveying key messages when being interviewed.

You will leave the workshop with your own usable press release/s draft, comprehensive notes, an up to date media contact list and the confidence to continue writing your own dynamic press releases.